{"id":168,"date":"2013-08-09T00:00:00","date_gmt":"2013-08-09T00:00:00","guid":{"rendered":"http:\/\/www.magoria.ch\/dam\/blog\/2013\/08\/09\/buchtrailer\/"},"modified":"2025-10-26T18:12:32","modified_gmt":"2025-10-26T18:12:32","slug":"buchtrailer","status":"publish","type":"post","link":"https:\/\/www.magoria.ch\/dam\/buchtrailer\/","title":{"rendered":"Buchtrailer"},"content":{"rendered":"\n<p><span style=\"font-weight: bold; font-size: 12pt;\">Lesef\u00f6rderung und Filmbildung mit digitalen Medien<\/span><\/p>\n\n\n\n<p><span style=\"font-size: 12pt;\">Was der Klappentext fu\u0308r das Buch, ist der Trailer fu\u0308r den Film: Er soll Appetit machen auf das ganze Produkt. In Zeiten der Medienkonvergenz wird Literatur auch mit filmischen Mitteln vermarktet: u\u0308ber Buchtrailer.<\/span><\/p>\n\n\n\n<p class=\"has-small-font-size\">Daniel Ammann, Beat K\u00fcng und Stephan Br\u00fclhart.<br>\u00abBuchtrailer oder: Marketing f\u00fcrs Lesen.\u00bb<br><em>Buch &amp; Maus<\/em> 2 (2013): S. 19\u201321.<br><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" class=\"alignnone size-medium\" src=\"http:\/\/www.magoria.ch\/pictures\/pdf_icon.png\"> <a title=\"Artikel Buchtrailer\" href=\"http:\/\/www.magoria.ch\/texte\/Buchtrailer_BuchMaus_2013-2.pdf\" target=\"_blank\" rel=\"noopener\">Download<\/a> (korrigierte Version mit Farbabbildungen)<br><a href=\"https:\/\/www.magoria.ch\/dam\/wp-content\/uploads\/2018\/06\/pfeil_blau.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"12\" class=\"alignnone size-full wp-image-379\" src=\"https:\/\/www.magoria.ch\/dam\/wp-content\/uploads\/2018\/06\/pfeil_blau.gif\" alt=\"\"><\/a> Ganzes <a href=\"https:\/\/sikjm.ch\/wp-content\/uploads\/2023\/11\/132_buch_und_maus_web.pdf\" target=\"_blank\" rel=\"noopener\">Heft 2\/2013<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.magoria.ch\/pictures\/bm-cover_2013-2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>as der Klappentext fu\u0308r das Buch, ist der Trailer fu\u0308r den Film: Er soll Appetit machen auf das ganze Produkt. In Zeiten der Medienkonvergenz wird Literatur auch mit filmischen Mitteln vermarktet: u\u0308ber Buchtrailer.<\/p>\n","protected":false},"author":2,"featured_media":5786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"http:\/\/www.magoria.ch\/pictures\/bm-cover_2013-2.jpg","fifu_image_alt":"","footnotes":""},"categories":[777,22,23,7],"tags":[78,81,91,288,289,290,291,74,75],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kjm","category-film","category-schule","category-medienbildung","tag-computer","tag-unterricht","tag-spielfilm","tag-buchtrailer","tag-jugendliteratur","tag-imovie","tag-action","tag-medienbildung","tag-schule"],"_links":{"self":[{"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":8,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":5787,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/posts\/168\/revisions\/5787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/media\/5786"}],"wp:attachment":[{"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magoria.ch\/dam\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}